Howard has been around boats and the sea since he was christened in a warships bell as a baby. He has had a long career in the Marine and Automotive industries having worked at sea in many places around the world, also in new boat and brokerage sales and managing large luxury franchised automotive businesses.
Having been educated in both the USA and the UK, Howard went on to live in Turkey and Greece working in the yacht charter market for a global company both at sea and on shore. He speaks a little Turkish and French and continues to work part time as MCA Master 200GT on many different types of vessels both power and sail.
Howard has previously been a keen yacht racing crew, competing during Cowes Week and other UK national regattas as Navigator on an X-99 with a highly modified prototype carbon rig. Many successful race campaigns have been achieved, including silverware presented in the Royal Yacht Squadron for a Cowes Week race, first place position.
Whilst Howard’s love for all things nautical is constant, retail operations have always been in his DNA and his career has centred around managing and developing sales / aftersales processes in different retail markets. Howard has a firm client centric approach which only accepts the highest levels of customer care.
After nearly 6 years of heading up marine companies in Thailand, Howard has overseen businesses in the Kingdom see a steady rise in sales, having personally sold over 50 new and used boats and yachts across many brands from 7 metres to superyachts over 40 metres LOA. Howard has also contributed to steady increases in Yacht maintenance services and Yacht care along with larger boats coming into Yacht management. Howard’s focus is to provide an unparalleled, high level of customer service. Ensuring any potential customer interaction will be dealt with in a swift and professional manner with the highest of attention to detail is always applied.
When Howard is not around boats, which is not very often, he may be found travelling in the APAC region to the many great locations that this part of the world has to offer.
Contact: Howard.prime@primus-marine.com
Phone: +66 86 277 3360, +447768 622 828



