Welcome to Primus Marine

Howard has been around boats and the sea since he was christened in a warships bell as a baby. He has had a long career in the Marine and Automotive industries having worked at sea in many places around the world, also in new boat and brokerage sales and managing large luxury franchised automotive businesses.

Having been educated in both the USA and the UK, Howard went on to live in Turkey and Greece working in the yacht charter market for a global company both at sea and on shore. He speaks a little Turkish and French and continues to work part time as MCA Master 200GT on many different types of vessels both power and sail.

Howard has previously been a keen yacht racing crew, competing during Cowes Week and other UK national regattas as Navigator on an X-99 with a highly modified prototype carbon rig. Many successful race campaigns have been achieved, including silverware presented in the Royal Yacht Squadron for a Cowes Week race, first place position.

Whilst Howard’s love for all things nautical is constant, retail operations have always been in his DNA and his career has centred around managing and developing sales / aftersales processes in different retail markets. Howard has a firm client centric approach which only accepts the highest levels of customer care.

After nearly 6 years of heading up marine companies in Thailand, Howard has overseen businesses in the Kingdom see a steady rise in sales, having personally sold over 50 new and used boats and yachts across many brands from 7 metres to superyachts over 40 metres LOA. Howard has also contributed to steady increases in Yacht maintenance services and Yacht care along with larger boats coming into Yacht management. Howard’s focus is to provide an unparalleled, high level of customer service. Ensuring any potential customer interaction will be dealt with in a swift and professional manner with the highest of attention to detail is always applied.

When Howard is not around boats, which is not very often, he may be found travelling in the APAC region to the many great locations that this part of the world has to offer.

Contact: Howard.prime@primus-marine.com

Phone: +66 86 277 3360, +447768 622 828

Originally from Cape Town, South Africa, Sten van Aardt grew up along the wild Atlantic coastline, where his deep passion for the sea was first ignited. With more than a decade of diverse and hands-on maritime experience, Sten has developed a well-rounded career across yacht technical work, vessel operations, fleet and base management, charter coordination and skippering — bringing both practical know-how and operational leadership to every role he undertakes.

Over the course of his career, Sten has built a strong foundation in vessel readiness, preventive maintenance planning, team leadership, logistics and client service. He is skilled at managing complex operational systems, coordinating dynamic crews, resolving technical and logistical challenges under pressure, and ensuring service delivery consistently meets owner and guest expectations. His experience spans vessels of various sizes, including experience supporting private yachts and larger vessels up to 45 meters, where he assisted with operational coordination and owner support throughout vessel acquisition and onboarding.

At the heart of Sten’s professional identity is a deep commitment to operations excellence — designing and refining processes that improve efficiency, reliability and safety across the board. As General Manager of Primus Marine Group, he leads the company’s overall operational strategy, service standards, fleet performance and client experience. Sten works closely with owners, partners and internal teams to foster a culture of collaboration, professionalism and continuous improvement that ensures every yacht under the group’s care is managed with integrity and precision.

Known for his structured yet approachable leadership style, Sten values strong relationships, clear communication and pragmatic problem-solving. He draws inspiration from the discipline of seamanship and the satisfaction that comes from creating seamless experiences for both crews and clients.

When he’s off duty, Sten stays connected to the ocean — whether exploring Phuket’s stunning coastline, skippering recreational passages or spending quality time outdoors with friends and family.

Personal motto: “Discipline at sea is freedom on the water.”

Phone: +66 (0) 61-748-7402

Alfie has transformed his lifelong passion for sailing into a distinguished career in yacht brokerage, bringing a wealth of experience from competitive sailing and global maritime ventures. His journey began with successful stints in local, national, and international sailing competitions, eventually leading him to teach sailing from 2000 onwards, covering dinghies, powerboats, and yachts. A graduate of Watersports Studies & Management from Southampton Solent University, Alfie has a deep understanding of the yachting industry, further enhanced by his work in coaching both beginners and elite athletes on the South Coast of the UK.

Alfie’s career took him across the globe, where he played a pivotal role in developing the Beijing Sailing Centre into one of Asia’s premier sailing hubs. He then spearheaded the growth of Phuket Yacht Club’s sailing program, creating a thriving community for youth sailing. With over 40,000 nautical miles logged as a delivery skipper, specializing in racing yachts and luxury cruising vessels up to 100 feet, Alfie offers a unique perspective on yacht acquisition, management, and sales.

His competitive edge is underscored by multiple victories in prestigious regattas, including the Asian Yachting Grand Prix and the Coronation Cup. Now based in Thailand, Alfie continues to share his expertise and passion for yachting, guiding clients through the process of buying, selling, and chartering yachts with the same dedication that has defined his career on the water.

Contact: Alfie.rowson@primus-marine.com

Phone: +66 86 861 9590

Growing up in the maritime city of Portsmouth, UK, I was introduced to sailing at just 4 years old. From dinghies to yachts, and later expanding into powerboating, my passion for the water was clear from an early age. By the age of 16, I became a certified sailing instructor, and soon after, I broadened my expertise to include motor yachts and powerboating.

At 18, I took the opportunity to move to Thailand and establish a sailing school, where I spent the next three years honing my skills not only as an instructor but also in yacht charters, yacht deliveries, and powerboat handling. This experience gave me the opportunity to work with a diverse range of vessels, from sleek motor yachts to powerful sports boats, giving me hands-on experience in both sailing and powerboating.

My comprehensive knowledge of motor yachts and powerboats allows me to guide clients who are looking for high-performance vessels, as well as those interested in sailing yachts. With a strong background in both industries, I offer a unique perspective to help buyers and sellers make informed decisions tailored to their preferences.

As I transition into the world of yacht brokerage, I’m excited to leverage my expertise in both sailing and powerboating to help clients navigate the yacht market. Whether you’re a seasoned boater or new to the world of yachts, my goal is to ensure that your purchase or sale process is smooth, seamless, and catered to your individual needs.

Contact: Blake.latta@primus-marine.com

Phone: +66 096 398 5677

is a Sales Support Executive with over seven years of experience in the luxury yacht industry, supporting renowned brands such as Beneteau, Excess, and Aquila, as well as yacht brokerage operations. She provides seamless end-to-end sales, administrative, operational, and office management support to yacht brokers, while fostering strong client relationships and ensuring efficient day-to-day office operations. With a solid foundation in sales support and operations, she is expanding her expertise into Sales and Marketing, leveraging operational insight and strategic initiatives to support long-term business growth. 

mayurin.chatkasem@primus-marine.com and +66 97 153 9907

Patcharasri brings a strong background in sales and logistics entrepreneurship to Primus Marine. Stepping into the marine industry for the first time, she is driven by curiosity and the desire to grow in a new field. She oversees group marketing, event coordination, and dealer communication, ensuring smooth and impactful brand presence.

Passionate about challenges and creativity, she spends her free time developing new content ideas and exploring fresh inspiration.

“Creativity grows from every challenge.”

Contact: patcharasri.k@primus-marine.com

Paweena is an experienced and dedicated service administrator with a strong background in the yacht industry. With her wealth of knowledge and expertise, she plays a key role in ensuring seamless management and top-tier service within the company.

Passionate about communication and continuous learning, Paweena thrives on expanding her skills and staying ahead in the industry. Outside of work, she enjoys traveling to explore new cultures and experiences, always seeking inspiration and personal growth.

“For me, learning something new never gets old!”

Contact: paweena.narawat@primus-marine.com

Pattaya service coordinator

Captain

Patch has been passionate about sailing since the age of 10. Growing up, he was always immersed in the yacht industry, gaining hands-on experience and deepening his knowledge of the trade. Now a skilled captain, Patch expertly navigates both sailing boats and motor yachts with ease.

Beyond the helm, he enjoys exploring yacht technology and playing with motor control toys in his free time, always eager to expand his expertise in the field

Muk has been passionate about the yacht industry from a young age. He gained hands-on training in small motorboats at Siam Maritime School and has valuable work experience at Motor Field Thailand. Additionally, he worked as a boat boy on the Bali 46, further deepening his knowledge of the maritime world. In his free time, Muk enjoys fishing and spending time on the water, reflecting his lifelong love for boats and the sea.

Rujji developed her sales skills in the real estate industry in Chonburi where she owns a successful business involved with multiple sales and rentals over the last 10 years. Rujji Supports the Primus team at boat shows and sales events where her general sales knowledge within the luxury sector and her Thai culture makes sure to help the team with domestic sales to the Thai market and also helps with collaboration for clients that are looking to buy both property and yachts as an investment package. In her spare time Rujji keeps the CEO on the tracks!

Contact: Rujinan.p@primus-marine.com

Phone: +66 62 362 6549